Due diligence is the catchall phrase used to describe both the amorphous investigative process that prospective investors and acquirors go through before, during, and after their initial decision to proceed with a transaction with your company as well as the materials (paper, electronic, and Q&A) that they and their advisors receive in response to their questions.

You may or may not get a formal list from the other side, depending on their level of formality and the nature of their advisors. Some investors know exactly what they are looking for and will figure out what they want to do from your financial model and a series of conversations. Others assume that the only way to be sure is to review a mountain of paperwork. The real answer lies somewhere in-between for most companies.

So, to get you started or at least calm you, here is a super Short Form Due Diligence Request List for a seed round investment or low-key quasi-acquisition, such as an asset purchase or stealth acquisition.

First, keep in mind that the other party may, and probably will, ask for additional information. Our goal here is first to identify anything that might concern them so it can be defused or resolved before it’s ever disclosed. (Hint to bad lawyers: you cannot hide things; there’s always a second copy floating around; the goal is to solve the problem so you can disclose how it has already been fixed.) Our second goal is to streamline as much of your work as possible so that you are not under time pressure later. The third goal is to identify the factual support for the business plan/budget that will be a critical piece of the transaction.

Here is the list of other materials you should be gathering in the background as negotiations continue, documents are drafted, and the deal moves forward.

  1. Financials — Copies of all historical financials for existing operations: Income Statement, Balance Sheet, and Cashflow statements. (A backup version of a QB file is something that I regularly work with to extract these directly if necessary.)
  2. Material contracts — all contracts that are either above a specified dollar value ($10-25k) or are otherwise important to the continued operations of the business on a similar basis. This should usually include customer contracts, all leases, all promissory notes, and IP licenses, and anything to do with stock or securities (like a warrant agreement or agreement to trade stock for services of a consultant).
  3. Corporate documents — Copies of current articles/certificate of incorporation & bylaws; minute book with board/shareholder consents & minutes.
  4. Other risks — A description of any pending litigation, whether company is plaintiff or defendant; any audit letters from auditors if financials have been audited in last 3 years; a description of any off-balance sheet obligations or other liabilities; and a summary of any related-party transactions, individually or in the aggregate greater than $25,000.

This ThoughtStorm Due Diligence Request list is a version written from the perspective of an investor and is a little more detailed than what I have above. It’s more like a reasonably thorough list that will get you most of the way to complete for an early-stage company.

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What networking isn’t: asking people for cards when they haven’t expressed interest in your services, or blowing an opportunity to showcase your talent.

For example, a web/logo designer took my card the other night and didn’t even look at it before it went into her pocket. (It’s a good thing for her I’m not Japanese! But i was still miffed.)

She could have commented on my logo or suggested something to consider. Now I think of her as NOT someone who lives and loves graphic design. Is she getting my call, ever?

So, I’m now thinking of instituting a new policy with folks who really aren’t likely clients: no one gets my card when I don’t see a need for their services. The flop side if that is that when I give you a card, it will mean that I do want to hear from you in some way. (Permission marketing — thanks, Seth.)

What do you to to channel people who aren’t a good fit? We always talk about saying no to the wrong clients, but what about everyone else?

Closing tip: if someone asks you second-level questions and you answer like you’ve had four glasses if wine, you may have squandered an opportunity.

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What’s the real difference between conservatives and liberals?

28 June 2010

The Supreme Court recently decided, 7-2,that the federal government has the power to civilly commit federal prisoners on the eve of their release if they meet some level of danger of future harm. The dissent, by Justices Scalia and Thomas, argued that only the states have the power to implement this sort of punishment/power. I [...]

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Zero-based diet: Cheat on your diet the right way

20 June 2010

I recently started tracking what I eat more deliberately (FYI: iPhone app on my iPad; no review yet, which I’ll do after I get the iPhone 4). I’ve found it’s great for making me mindful of what I’m doing, and counting servings is always different if you actually figure out how big a “cup” of [...]

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Why you should back away from reverse mergers

18 June 2010

This LinkedIn question asking about reverse mergers is a question I’ve answered for a lot of entrepreneurs who get pitched by these folks and are invariably misled confused about where, how, and whether this deal brings money into the company. “What is a reverse merger or reverse IPO?” Short answer: “reverse merger” is almost always [...]

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Getting crowdfunding wrong

28 May 2010

Here’s a link to a brief article about crowdsourcing as applied to startups. Grade for this article? Nominally 80% for 4 out of 5 right, but the wrong answer on financing can kill a company. This one gets a #FAIL from me. Hearkening back (or forward, since I don’t know if I’ve posted it yet) [...]

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Awesome iPad app demo/mockup

28 May 2010

So there’s been a lot of press on the iPad + Velcro ™ video. And it’s well done, insightful, and mildly amusing. The shame of it is that it is flanked by an absolutely awesome video from the same fellow, Jesse Rosten: iPad shopping could look like this. I’d have to buy stock in J. [...]

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Are you a thought leader?

28 May 2010

At some point, and I’m not sure I can remember why, I started subscribing to Scott Ginsberg’s blog. About now, you’re thinking “Who?” Scott. The Nametag Guy? Oh, now you remember. *That* you’ve seen. Anyways, he writes some good stuff. My personal opinion is that there’s a lot of chaff in the wheat, if I [...]

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Tough legal job market is now just plain ugly for some

28 May 2010

I’ve written before about the growing inconsistency between the actual job market for lawyers and the jobs that law schools tell prospective students about. Here’s a recent Above the Law post on a job that really doesn’t appear all that worthwhile, really. This is a downgrade from the $12 job they link to at the [...]

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Is branding a 1st Amendment right?

25 May 2010

This interesting Neuromarketing post on a proposed Australian law to eviscerate the branding value of cigarette packaging is a doozy. Separate from the inherent interest in the notion that the pack may be far more powerful than the cigarette (and I like both Why We Buy and Call of the Mall by Paco Underhill as [...]

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