Snarkmarket: The Starbucks API
This is brilliant insight. Just brilliant. If there’s a post like this in every 20 or 50, this blog is worth reading.
The deep message here is about core competencies (I just saw a reference to an article about companies outsourcing their core competency — have to find it and will update this post later) and how companies can, should, and ultimately will have to rethink how they do business so that they are competing where their competitors are weak and partnering with strong partners to eliminate/avoid/counteract their own competitive weaknesses.