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governance

“Joint venture” is a sloppy term used to describe a number of different business operations. The important thing to remember is that it is too vague to be meaningful legally.

A project that is called a joint venture might legitimately be structured like any of these:

  • a brand new entity with shared ownership
  • a subsidiary of one partner
  • a ‘project’ with some shared or contributed resources

The differences between these are huge, and yet there’s no right answer without knowing the specifics of any situation. Well, I take that back: the *right* answer is knowing what you want, what you’re dealing with, and how to figure out if there’s a good fit between the two. If I had to pick a default answer, I’d say always form a new company so that everything that’s in the box is in the box, who owns what’s in the box is easy to figure out, and the rules about the box are well-known and clear to everyone, inside and out.

Someone recently asked “what is an equity share profit interest?” in a joint venture?

The specifics matter greatly, including the language of the terms, the type of entity, if any, that the joint venture is, and what is intended.

Usually, however, someone using the phrase “profit interest’ should mean that there is an interest in a piece of the profits that does not include ownership rights (or responsibilities) in the joint venture entity itself. This type of structure, like phantom equity, shadow equity, or other stock-option equivalents or even dual-classed common stock, is designed to separate the returns on the business from the ownership and control of the business. And most people don’t really care: they want the portion of the money that their stake represents as if it were true equity ownership. But many people don’t vote their shares in big publicly held companies nor do they want to be engaged in day-to-day management. Accenture and KPMG Consulting are two companies that come to mind where stock option equivalents were used as part of employee compensation.

Back to joint ventures: the idea of a profit-only stake might be appropriate when the joint venture doesn’t have a separate existence. It might be a true project operated by two or more companies: there’s no way to give anyone ownership in anything and so profits are all that can be shared. Or someone might be a much smaller participant than others who are determined to control the direction of the joint venture.

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Fred Wilson of Union Square Ventures wrote about his board meeting and ugly travel schedule some time ago. It’s refreshing to hear him talk about being excited to go to board meetings. I’ve sat in too many where a VC (even a monster big-name guy) ended up talking about the format of financials being presented rather than the critical sales pipeline issues facing the company. That’s what junior folks at a venture firm should be doing as well: channeling portfolio company reporting into preferred formats. I think that the lead investor should basically give/mandate an initial board presentation structure to the CEO that can evolve over time.

Startup board packages should be 80% straightforward, easy to update materials: financials, sales pipelines, technical milestone progress, option grants, etc. — it’s data/information. The remaining 20% is what the management team should be working on — knowledge & questions. That 20% will vary from company to company, from VC to VC even, but it will almost certainly revolve around these three major themes:

1. the allocation of capital (of all kinds) across the strategic and tactical opportunities in front of the company
2. the status of execution against the opportunities being pursued
3. the identification of any roadblocks to execution and success that the board can affect

Sharing the weekly version of your 3x5x15 staff planning tool is one simple, low-overhead way to keep the board apprised of ongoing developments without overloading them with details or inviting discussion on minor points.

Focusing on giving the board decisions to make, rather than topics to discuss, will make everyone more productive, improve the quality of the interaction, and improve overall results. There’s no issue that can’t be handled in a single meeting that should be brought up for discussion in the meeting; what this means is that as things percolate, the management team member responsible needs to *write* up an information brief to highlight the concerns and issues. (Yes, it has to be written, e.g., in a document, not a presentation, to clarify the message with the appropriate level of detail and background and allow it to be digested over time.) Then, once the informal discussions, generally outside of the board meeting schedule, have taken place, someone should write up and present a decision briefing, the purpose of which is to give the board the issues, a recommendation, and seek a decision. This structure works wonders in clarifying issues and bringing ideas together.

Decide, don’t discuss. That’s the way to rock a board meeting.

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Five-minute general counsel: should I be a social enterprise?

9 September 2010

Here’s a question on quasi-nonprofits that I’ve been hearing more often: Do I need to have a nonprofit status to become a social entrepreneurial enterprise? I found this LinkedIn question to be interesting for two reasons: first, it’s very related to a nonprofit question I field all the time, and second, I have a current [...]

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Why you should back away from reverse mergers

18 June 2010

This LinkedIn question asking about reverse mergers is a question I’ve answered for a lot of entrepreneurs who get pitched by these folks and are invariably misled confused about where, how, and whether this deal brings money into the company. “What is a reverse merger or reverse IPO?” Short answer: “reverse merger” is almost always [...]

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Getting crowdfunding wrong

28 May 2010

Here’s a link to a brief article about crowdsourcing as applied to startups. Grade for this article? Nominally 80% for 4 out of 5 right, but the wrong answer on financing can kill a company. This one gets a #FAIL from me. Hearkening back (or forward, since I don’t know if I’ve posted it yet) [...]

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Why is asking “LLC or Corp?” the wrong question?

2 May 2010

Here’s another LinkedIn-derived question that merits a better answer. The question was essentially whether the fellow with some IP to build a business on should form an LLC or a corporation. In typical LinkedIn fashion, off-the-cuff answers that are specific end up being wrong. In my mind, if someone is asking this question, they either [...]

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Governance failures in compensation

26 October 2009

Some time ago, I’d come across a Forbes article (now lost to three or four intervening moves and office clean-outs that discussed the effects on pension plans on executive compensation. One really interesting fact was that (as of June 9, 2003) only a “handful” of companies (including GE and Verizon) had excluded pension “earnings” from [...]

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Five-minute lawyer: how to plan a nonprofit

25 October 2009

You’ve probably already seen our Five-minute Lawyer post on How to Form a Nonprofit, but sometimes people are at an earlier stage of the process, where they haven’t figured out what they exactly want to do. This process looks a lot like planning a for-profit business in the early stages, but here are a few [...]

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Five-minute general counsel: where should I incorporate?

12 October 2009

I regularly answer corporate governance questions on LinkedIn. Where should I incorporate or form my entity? After you’ve decided that it’s in your interest to form an entity of some kind, the next question is where to form that company. Most people know that Delaware is the 800-pound gorilla in this field. Many have also [...]

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Five-minute general counsel: compare ownership structures

12 October 2009

I often get questions asking about entity selection when someone is considering incorporating. Here is a summary of some general ownership structure issues. What do all these entities do? This introduction will make it easier for you to come up with questions that will help you select the best alternative for your specific situation. There [...]

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