Five-minute general counsel: A little trademark search saves a lot of headache

By Rick Colosimo / February 6, 2017 /

This WSJ article describes some of the problems that small businesses have faced with names. The most significant one, from my perspective, is the trademark lawsuit that cause the cookie company to change its name after being featured on the “Rachael Ray Show.” What a waste of potential marketing value! Over the years, I’ve serviced…

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