You're using the form wrong if….

Here’s an excerpt from a website terms of service I just read:

[Please confirm whether users can submit content such as comments, blog posts, etc.] In order to make our Services more dynamic and useful, we may allow you to post comments or reviews or other Submissions to the Services and our forums.

The bracketed language tells me that this is part of a form that someone created or found. It includes instructions for the user of the form on how to modify the language there so that it applies to what the website actually does.

And this misstep occurs several times throughout the page; I’m guessing it’s also on the privacy policy. 

So what? Well, this particular website is supposed to be for a financial services company. If they’re sloppy with something this simple, will they take your transaction seriously? Will they care whether they shave .01% extra off the top without telling you? Maybe, maybe not. But doubt is not a business strategy.

So, once again: forms are a useful starting point if they’re well-designed in the first place (never a given) and you take the time to customize them for your particular situation.

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