Caring doesn't scale

Here’s a pair of instructive quotes, ostensibly about code:

Clean code always looks like it was written by someone who cares.”

– Robert C. Martin, Clean Code: A Handbook of Agile Software Craftsmanship

This is what I see when I look at contracts.
And processes.
And business models.
Caring doesn’t scale. #StartupRules

It was the bad code that brought the company down.

– Robert C. Martin, Clean Code: A Handbook of Agile Software Craftsmanship

That seldom happens with contracts (they’re usually a symptom, not a disease), but it definitely happens with bad processes or weak business models.
It never happens with caring.

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